How To Choose The Best Website Builder For Your Business

How to choose the best website builder with 5 factors to consider

So you want to create your own website for your blog or business, but don’t know which website builder is the best for your project?

I get you. Choosing a platform to set up your website can be tricky, there are simply endless options to pick from!

WordPress, Shopify, and Squarespace are the top platforms in the market—each one of them offering unique features that meet specific needs of their customers. Needless to say, you should make a careful assessment of the goals and needs of your business before investing on a site builder.

In this post, I’ll tell you how to choose the best website builder by considering 5 key factors.

How to choose the best website builder for your business

  1. Set your goal

    Find out what you are trying to accomplish through your website. Do you want to promote your business, to share your expertise through a blog, or to sell products online?

  2. Consider your level of comfort with technology

    If you want to build your own site, there’s going to be a learning curve. This means that you’ll have to figure a lot of things out by yourself—from choosing a Content Management System (like WordPress), designing the website, to setting up functionalities.
    Or, if tech knowledge is not your specialty, then you’ll probably want to set up your site on an ecommerce platform like Shopify.

  3. Determine your budget

    Decide how much you want to spend in hosting, freelance services, added functionality, and monthly maintenance.

  4. Think about your long-term goals

    Ask yourself where you see your business in two years. Maybe you want to keep your website as just an informative brochure. Or maybe you want to turn it into a blog, a digital academy, or an online shop.

  5. Learn what the most popular website builders have to offer

    Since the options for website builders are endless, start by doing a research of the 3 most popular ones—WordPress, Shopify, or Squarespace. Then, evaluate their ease of use, costs, flexibility to grow, SEO features, benefits and disadvantages. As soon as you have this information, compare it with your own needs to make a decision.

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To sum up, make a careful assessment

When deciding on a platform to build your website make a careful assessment of your goals, willingness to learn, budget and the best options in the market.

To learn more, read my latest post: The Pros and Cons of the 3 most popular website builders.

How to choose the best platform to build your website - 5 factors to consider
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Estela Perez

Web design and marketing consultant helping businesses start and grow their online presence since 2014

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