My Web Design Portfolio
Looking for a visually appealing and effective website to grow your business?
See examples of website design projects I’ve proudly undertaken.
Website Design Projects
Welcome! In this section you’ll find examples of web design, brand, content writing, social media, and email marketing projects I’ve proudly undertaken.
Each one of them showcases my commitment to delivering a great user experience and supporting my clients’ business goals!
Skincare Consultant | Brand and Website Design
Client. Create Your Beauty
Challenge. The client, a skincare specialist, wanted to launch her consulting services and share her expertise online. However, she lacked a brand and online presence.
Solution. After understanding my client’s vision and objectives, I recommended and created a new brand, designed a website to promote her services, and started a blog and social media presence.
Scope. I executed the following activities to bring my client’s project to life. Click on each subtitle to get more details.
Selected a brand name, created a logo, and designed a comprehensive visual identity.
Developed wireframes and prototypes, then built and launched a WordPress site integrating dynamic content.
- Developed a content calendar, produced content across various channels (blogs, social media, newsletters), and monitored content performance.
Conducted keyword research and optimized landing pages and blog posts for search engines
Selected content pillars, crafted copy and visuals, and engaged with the community.
Set key performance indicators, tracked metrics via Google Analytics, and used data insights for ongoing optimization.
Results. This project has significantly increased client acquisition for my client’s skincare consulting services. Moreover, Create Your Beauty is now a well-established brand with a dedicated community, achieving significant online engagement:
- Email Subscribers: 250
- Pinterest Followers: 4,000
- Facebook Followers: 300+
Closets Company | Website Redesign And Content Writing
Client: NOS Modern Closets
Challenge. The client, a closet manufacturer, sought to revamp his outdated website to increase organic reach and reduce costs on paid advertising.
Solution. I assisted in creating a new, SEO-optimized website that decreased my client’s need for paid advertising.
Project Scope:
Created wireframes and prototypes to communicate design decisions, set up the site on WordPress, implemented functionalities, and integrated content.
Developed copy for landing pages and blog posts, edited images, and designed visuals.
Conducted keyword research and applied SEO best practices.
Created business profiles on Pinterest, Facebook, and Instagram, and engaged with the community.
Results. Since 2016, my client has a responsive and visually appealing website that effectively reaches its target audience organically. The elimination of paid advertising costs has been a significant benefit.
I perform regular updates to the website, ensuring it delivers an excellent user experience and effectively converts visitors into clients.
Blinds company | Brand, Website Design, e-Catalog
Client: ECO Windows Blinds
Challenge. The client, a window blinds distributor, needed a website to showcase his customizable products in an eCommerce-like format. Additionally, he required brand development for his new business.
Solution. After understanding my client’s needs, I developed an eCatalog website that mimicked an eCommerce storefront. I also collaborated closely with the client to create a new brand and start a social media presence.
Scope. To bring my client’s project to life, I executed the following tasks:
Chose a brand name, created a logo, and developed a comprehensive visual identity.
Created wireframes and prototypes, set up a WordPress site, integrated functionalities and content.
Implemented WooCommerce functionality, set up the product catalog, and edited product images.
Crafted engaging copy for landing pages, product descriptions, and social media posts. Additionally, I performed proper SEO for organic growth.
Selected content pillars, crafted copy and visuals, and created profiles on Facebook, Pinterest, and Instagram.
Results. This project not only established the client as an authority in his industry but also effectively attracted new customers through social media, converting them into clients through the website.
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Construction Company | Brand And Website Design
Client. CP Construye
Challenge. With over 30 years of industry experience, this construction company was ready to modernize its brand and launch its online presence via a new website. The goal was to appeal to a younger audience and stand out from the competition.
Solution. I undertook the development of CP Construye’s new brand identity and launched a brochure-like WordPress website. This site would operate as a year-round touchpoint where homeowners get informed about the company’s services and easily get in touch with it.
Scope. My responsibilities included a broad range of creative and technical tasks:Â
I selected a simple yet memorable and SEO-friendly brand name, created a logo and a design system to ensure consistency across the site.
I developed wireframes and prototypes to refine design decisions, configured the site on WordPress, and integrated key functionalities.
I crafted compelling copy for the landing pages, edited images, and designed engaging visuals for use on social media.
 I performed thorough keyword research and implemented SEO best practices to enhance organic search visibility.
I set up a business profile on Facebook and actively engaged with the online community to foster relationships and promote brand loyalty.
Results. Since its launch in 2017, the website has successfully attracted new clients thanks to proper SEO, compelling copy, and an optimal user experience. Moreover, the refreshed brand has also fostered repeat business, underscoring the company’s professionalism and longstanding industry expertise.
Lifestyle Blog | Brand and Website Design
Client. A Stellar You
Challenge. As a creative person with multiple passions, I wanted to start a blog where I could share these passions with the world. This endeavour required a solid blog strategy for sustainable success—a challenge I was eager to undertake.
Solution. I conducted a SWOT analysis to carefully assess my strengths, weaknesses, opportunities, and threats, setting the foundation for my blog strategy. This introspection led to the creation of ‘A Stellar You,’ a lifestyle blog designed to share my unique experiences and create value for an engaged audience.
Scope. Launching this web project involved a series of creative and technical tasks:Â
I performed a SWOT analysis, defined the target audience, established content pillars, and set both long-term and short-term goals.
I chose a simple, memorable, and SEO-friendly brand name, designed a logo, and developed a cohesive design system for site consistency.
I created wireframes and prototypes to refine the design, set up the website on WordPress, and integrated essential functionalities.
I identified my target audience, set strategic goals, chose content pillars, and wrote compelling web copy for various channels including landing pages, blogs, and newsletters. I also created engaging visuals to complement the text.
I conducted thorough keyword research and implemented SEO best practices to boost organic search visibility. In addition, I regularly analyze web performance to identify opportunities to improve content and the user experience (UX).
I created profiles on relevant social media platforms, and set up an email marketing system to build and grow my blog’s audience.
Results. Today, ‘A Stellar You’ is a vibrant young blog where I consistently write high-quality content in the form of blog posts, social media, and newsletters. Thanks to diligent and ongoing efforts, I have successfully grown an engaged audience and started to monetize my blog.
STELLA WEB STUDIO
Web Designer in Montreal
Hi! I’m Estela, the face behind Stella Web Studio. I’m so happy you’re here. Let me introduce myself.
I’m a web specialist passionate about creating user-centered digital experiences. Since 2014, I’ve been helping companies grow their business with effective web design, compelling content writing, and digital strategy.
Building on my passion for the online world, I recently graduated with a master’s degree in eCommerce in 2024—adding even more know-how to my arsenal!
In a nutshell, I can provide you with the expertise and passion to make your project a reality!
Start Your Web Design Project
Excited to see what we can accomplish together? I sure am!
I’m here to help you design an effective and beautiful website that grows your business.
Based in Montreal but serving clients worldwide.