My Portfolio

Need a new or improved website? Looking to increase your online visibility? I can help!
Here’s how I’ve empowered clients with effective web design and content strategy.

Take a look at my latest projects in web design, brand development, and content strategy I’ve proudly undertaken. Each one of them showcases my commitment to delivering a great user experience and supporting my clients’ business goals!

Website design and content strategy for Create Your Beauty

Client. Create Your Beauty

Challenge. The client, a skincare specialist, wanted to launch her consulting services and share her expertise online. However, she lacked a brand and online presence.

Solution. After understanding my client’s vision and objectives, I recommended and created a new brand, designed a website to promote her services, and started a blog and social media presence.

Scope. I executed the following activities to bring my client’s project to life. Click on each subtitle to get more details.

Brand Development

Selected a brand name, created a logo, and designed a comprehensive visual identity.

Website Design

Developed wireframes and prototypes, then built and launched a WordPress site integrating dynamic content.

Content Strategy

Developed a content calendar, produced content across various channels (blogs, social media, newsletters), and monitored content performance.

SEO

Conducted keyword research and optimized landing pages and blog posts for search engines

Social Media Management

Selected content pillars, crafted copy and visuals, and engaged with the community.

Web Performance Analysis

Set key performance indicators, tracked metrics via Google Analytics, and used data insights for ongoing optimization.

Results. This project has significantly increased client acquisition for my client’s skincare consulting services. Moreover, Create Your Beauty is now a well-established brand with a dedicated community, achieving significant online engagement:

Email Subscribers: 250
Pinterest Followers: 4,000
Facebook Followers: 300+

Website redesign and content creation for NOS Modern Closets

Client: NOS Modern Closets

Challenge. The client, a closet manufacturer, sought to revamp his outdated website to increase organic reach and reduce costs on paid advertising.

Solution. I assisted in creating a new, SEO-optimized website that decreased my client’s need for paid advertising.

Project Scope:

Website Design

Created wireframes and prototypes to communicate design decisions, set up the site on WordPress, implemented functionalities, and integrated content.

Content Creation

Developed copy for landing pages and blog posts, edited images, and designed visuals.

SEO

Conducted keyword research and applied SEO best practices.

Social Media Marketing

Created business profiles on Pinterest, Facebook, and Instagram, and engaged with the community.

Results. Since 2016, my client has a responsive and visually appealing website that effectively reaches its target audience organically. The elimination of paid advertising costs has been a significant benefit.
I perform regular updates to the website, ensuring it delivers an excellent user experience and effectively converts visitors into clients.

Website Design with eCatalog and content creation for ECO Persianas

Client: ECO Persianas

Challenge. The client, a window blinds distributor, needed a website to showcase his customizable products in an eCommerce-like format. Additionally, he required brand development for his new business.

Solution. After understanding my client’s needs, I developed an eCatalog website that mimicked an eCommerce storefront. I also collaborated closely with the client to create a new brand and start a social media presence.

Scope. To bring my client’s project to life, I executed the following tasks:

Branding

Chose a brand name, created a logo, and developed a comprehensive visual identity.

Website Design

Created wireframes and prototypes, set up a WordPress site, integrated functionalities and content.

eCatalog

Implemented WooCommerce functionality, set up the product catalog, and edited product images.

Content Writing & SEO

Crafted engaging copy for landing pages, product descriptions, and social media posts. Additionally, I performed proper SEO for organic growth.

Social Media Management

Selected content pillars, crafted copy and visuals, and created profiles on Facebook, Pinterest, and Instagram.

Results. This project not only established the client as an authority in his industry but also effectively attracted new customers through social media, converting them into clients through the website.

Brand development and website design for CP Construye

Client. CP Construye

Challenge. With over 30 years of industry experience, this construction company was ready to modernize its brand and launch its online presence via a new website. The goal was to appeal to a younger audience and stand out from the competition.

Solution. I undertook the development of CP Construye’s new brand identity and launched a brochure-like WordPress website. This site would operate as a year-round touchpoint where homeowners get informed about the company’s services and easily get in touch with it.

Scope. My responsibilities included a broad range of creative and technical tasks:

Brand Development

I selected a simple yet memorable and SEO-friendly brand name, created a logo and a design system to ensure consistency across the site.

Website Design

I developed wireframes and prototypes to refine design decisions, configured the site on WordPress, and integrated key functionalities.

Content Creation

I crafted compelling copy for the landing pages, edited images, and designed engaging visuals for use on social media.

SEO

I performed thorough keyword research and implemented SEO best practices to enhance organic search visibility.

Social Media Management

I set up a business profile on Facebook and actively engaged with the online community to foster relationships and promote brand loyalty.

Results. Since its launch in 2017, the website has successfully attracted new clients thanks to proper SEO, compelling copy, and an optimal user experience. Moreover, the refreshed brand has also fostered repeat business, underscoring the company’s professionalism and longstanding industry expertise.

Website design and content writing for A Stellar You

Client. A Stellar You

Challenge. As a creative person with multiple passions, I wanted to start a blog where I could share these passions with the world. This endeavour required a solid blog strategy for sustainable success—a challenge I was eager to undertake.

Solution. I conducted a SWOT analysis to carefully assess my strengths, weaknesses, opportunities, and threats, setting the foundation for my blog strategy. This introspection led to the creation of ‘A Stellar You,’ a lifestyle blog designed to share my unique experiences and create value for an engaged audience.

Scope. Launching this web project involved a series of creative and technical tasks:

Blog Strategy

I performed a SWOT analysis, defined the target audience, established content pillars, and set both long-term and short-term goals.

Branding

I chose a simple, memorable, and SEO-friendly brand name, designed a logo, and developed a cohesive design system for site consistency.

Website Design

I created wireframes and prototypes to refine the design, set up the website on WordPress, and integrated essential functionalities.

Content Strategy

I identified my target audience, set strategic goals, chose content pillars, and wrote compelling web copy for various channels including landing pages, blogs, and newsletters. I also created engaging visuals to complement the text.

SEO

I conducted thorough keyword research and implemented SEO best practices to boost organic search visibility. In addition, I regularly analyze web performance to identify opportunities to improve content and the user experience (UX).

Social Media and Email Marketing

I created profiles on relevant social media platforms, and set up an email marketing system to build and grow my blog’s audience.

Results. Today, ‘A Stellar You’ is a vibrant young blog where I consistently write high-quality content in the form of blog posts, social media, and newsletters. Thanks to diligent and ongoing efforts, I have successfully grown an engaged audience and started to monetize my blog.

About me

Hi! I’m Estela, the face behind Stella Web Studio. I’m a web designer content strategist passionate about creating user-centered digital experiences. Since 2014, I’ve been helping companies grow their business with effective web design, content strategy and production, SEO, and performance optimization.

Building on my passion for the online world, I completed a master’s degree in eCommerce (2024), adding even more know-how to my arsenal!

In a nutshell, I can provide you with the expertise and passion to make your project a reality!

Start Your Web Design Project

Excited to see what we can accomplish together? I sure am!
I’m here to help you design an effective and beautiful website that grows your business.
Based in Montreal but serving clients worldwide.