Website Design & Content Strategy: Skincare Brand

Learn how we helped a skincare consultant launch her blog with full-website design,  brand development, and content strategy, 

Client: 

Crea tu Belleza

Industry:

Beauty and Skincare

Services:

Website design, brand creation, content strategy, SEO, and social media management

The Challenge

To execute this project, I  started by understanding my client’s vision, goals, and unique challenges during the discovery phase.

The client, a skincare specialist, wanted to launch her skincare consulting services and share her expertise online. However, she needed to create a brand that matched her vision, a new website, and a content strategy to support her goals.

So, I proceeded to develop her brand, designed a WordPress website where she could promote her services and share her expertise through a blog.

Project Scope

I undertook the following activities to bring my client’s project to life. 

  • Brand development: Selected a brand name, created a logo, and designed a comprehensive visual identity.
  • Website design: Developed wireframes and prototypes, then built and launched a WordPress site integrating dynamic content.
  • Content strategy: Developed a content calendar, produced and distributed content through various channels (blogs, social media, newsletters), and monitored content performance.
  • SEO: Conducted keyword research, optimized landing pages and blog posts for search engines, performed technical SEO to improve user experience.
  • Social media management: Selected content pillars, crafted copy and visuals, and engaged with the community.
  • Web performance analysis: Set key performance indicators, tracked metrics via Google Analytics, and used data insights for ongoing optimization.

Results

This project has significantly increased client acquisition for my client’s skincare consulting services. Moreover, Create Your Beauty is now a well-established brand with a dedicated community, achieving significant online engagement:

  • Email Subscribers: 250
  • Pinterest Followers: 4,000
  • Facebook Followers: 300+
Brand and Web design portfolio project for skincare blogger
Scroll to Top