About Stella Web Studio
Empowering clients to grow their digital presence with effective web design, compelling content writing, and digital strategy since 2014.
HI! I’M ESTELA
Web & Growth Specialist
Welcome! I’m the face behind Stella Web Studio. Let me introduce myself.Â
Since 2014, I’ve been helping brands start and grow their online presence with professional web services. These include, WordPress web design, compelling content writing, and digital strategy planning.
Building on my passion for digital technologies, I recently completed my master’s degree in eCommerce in 2024—adding even more know-how to my arsenal!
In a nutshell, I can provide you with the expertise and passion to make your project a reality!
HOW I BECAME A WEB SPECIALIST
I built my first website back in the late 90s, while doing an internship at my university’s school of business in Mexico. This web project was set out to promote a management training program among the top international universities.
This first experience gave me a lot of confidence in approaching and collaborating with clients, and learning tools for web design.
After graduating, I briefly worked as an account manager at a financial institution. A year later, I returned to my passion — web design. For the next three years, I freelanced, helping local companies start their online presence.
In the early 2000s, I moved to Canada. This move brought significant changes into my life — learning a new language, getting a job, returning to school, and taking a career break to raise my family.
Fast forward to 2014, I retook my career, this time, as a web and growth specialist. I helped brands grow their business through effective WordPress web design, web copywriting, SEO, social media marketing, and digital strategy.
My Experience
Coveo
WEB CONTENT INTEGRATOR iNTERN
Contributed to optimize landing pages by applying proper web copywriting and SEO.
Collaborated with the Web & Growth team to ensure that the website delivered a good UX.
Delivered recommendations to improve the site's usability based on Design UX principles.
2022-2023
pROFESSIONAL DEVELOPMENT
Completed a master's degree in science, with specialization in eCommerce
Stella Web Studio
wEB sERVICES SPECIALIST
Helped companies start and grow their online presence via web services — web design, content writing, SEO, social media marketing, email marketing, web analytics, and digital strategy.
My Skills
I constantly learn new tools and keep up with the latest trends to create outstanding websites.
Here’s what I bring to your table:
I specialize in designing and optimizing WordPress sites, tailoring them to meet your specific needs.Â
I design user-centric websites that adhere to UX best practices.
Using proven methods like user interviews, user testing, and website audits, I enhance the user experience of websites—to keep visitors engaged and satisfied.
Moreover, I am experienced at creating user personas, experience maps, wireframes, and prototypes—bringing ideas into life!
From blogs and social media posts to newsletters, I write compelling content that aligns with your business goals.
I also optimize this content for search engines (SEO), help plan your content calendar, and distribute content across digital channels.
In design, understanding and leveraging key performance indicators (KPIs) to drive decisions is not only beneficial—it’s critical. I help you define clear objectives and metrics to measure the effectiveness of your website and content.
I develop digital strategies that ensure your business thrives in a digital world— focusing on sustainable growth and strong online presence.
Fluent in English, French, and Spanish, I can craft high-quality content across these languages — ensuring your message resonates with a diverse audience.
I constantly learn new technologies to design and achieve better outcomes in less time.
Here are some of the tools I use:
WordPress, Figma, Canva, Adobe Photoshop, Adobe Illustrator, and Adobe Lightroom, Trello, Asana, Jira, Market Muse, Google Analytics, Google Search Console, MailChimp, HTML, CSS, and JavaScript.
My Values
Here are the three core values that guide my interactions and work.
Empathy
Putting myself in the user’s shoes helps me understand their needs—and design a great web experience.
Collaboration
I collaborate with clients and team members alike, to deliver high-quality projects.
Respect
When we respect each other's differences and opinions, we create an environment where we can all flourish!
And on a personal side...
I’m a proud family woman who loves pizza, movies, Stephen King’s novels, listening to Depeche Mode, taking walks with my dog, and writing for my lifestyle blog, A Stellar You.
I believe that enthusiasm is key to achieving your goals, overcoming setbacks, and fostering positive relationships.
I’m fascinated by the topic of UX design. Beyond improving digital products, it also has the power to enhance a multitude of things and experiences around us.
Does this resonate with you?
Great! We’ll get along wonderfully!
Start Your Web Project
Based in Montreal but serving clients worldwide, I’m here to make your digital dreams a reality.