Empowering clients to grow their digital presence with effective web design, compelling content writing, and digital strategy since 2014.
Welcome to Stella Web Studio
Hello! I’m Estela Perez. Founder of Stella Web Studio.
For over 10 years, we’ve been helping brands start and grow their online presence with professional web services. These include, WordPress web design, compelling content writing, and digital strategy planning.
Whether you need to start your online presence or revamp your existing one, we have the expertise and skills to make your web project a reality!
We constantly learn new tools and keep up with the latest trends to create outstanding websites.
Here’s an overview of the skills we bring to your table:
I specialize in designing and optimizing WordPress sites, tailoring them to meet your specific needs.
I design user-centric websites that adhere to UX best practices.
Using proven methods like user interviews, user testing, and website audits, I enhance the user experience of websites—to keep visitors engaged and satisfied.
Moreover, I am experienced at creating user personas, experience maps, wireframes, and prototypes—bringing ideas into life!
From blogs and social media posts to newsletters, I write compelling content that aligns with your business goals.
I also optimize this content for search engines (SEO), help plan your content calendar, and distribute content across digital channels.
Fluent in English, French, and Spanish, I can craft high-quality content across these languages — ensuring your message resonates with a diverse audience.
In design, understanding and leveraging key performance indicators (KPIs) to drive decisions is not only beneficial—it’s critical. I help you define clear objectives and metrics to measure the effectiveness of your website and content.
I develop digital strategies that ensure your business thrives in a digital world— focusing on sustainable growth and strong online presence.
I constantly learn new technologies to design and achieve better outcomes in less time.
Here are some of the tools I use:
WordPress, Figma, Canva, Adobe Photoshop, Adobe Illustrator, and Adobe Lightroom, Trello, Asana, Jira, Market Muse, Google Analytics, Google Search Console, MailChimp, HTML, CSS, and JavaScript.
Here are the three core values that guide our interactions and work.
Putting ourselves in the user’s shoes enables us to understand their needs and create an intuitive and satisfying website.
We collaborate with clients and team members alike, to deliver high-quality projects.
When we respect each other's differences and opinions, we create an environment where we can all flourish!
I built my first website back in the late 90s, while doing an internship at my university’s school of business in Mexico. This web project was set out to promote a management training program among the top international universities.
This first experience gave me a lot of confidence in approaching and collaborating with clients, and learning tools for web design.
After graduating, I briefly worked as an account manager at a financial institution. A year later, I returned to my passion — web design. For the next three years, I freelanced, helping local companies start their online presence.
In the early 2000s, I moved to Canada. This move brought significant changes into my life — learning a new language, getting a job, returning to school, and taking a career break to raise my family.
Fast forward to 2014, I retook my career, this time, as a web and growth specialist. I helped brands grow their business through effective WordPress web design, web copywriting, SEO, social media marketing, and digital strategy.
Summer 2023
SaaS Company
Contributed to optimize landing pages by applying proper web copywriting and SEO.
Collaborated with the Web & Growth team to ensure that the website delivered a good UX.
Delivered recommendations to improve the site's usability based on Design UX principles.
2022-2023
Completed a master's degree in science, with specialization in eCommerce
Helped companies start and grow their online presence via web services — web design, content writing, SEO, social media marketing, email marketing, web analytics, and digital strategy.
And on a personal note…
I’m a proud family woman who loves pizza, movies, Stephen King’s novels, listening to Depeche Mode, taking walks with my dog, and writing for my lifestyle blog, A Stellar You.
I believe that enthusiasm is key to achieving your goals, overcoming setbacks, and fostering positive relationships.
I’m fascinated by the topic of UX design. Beyond improving digital products, it also has the power to enhance a multitude of things and experiences around us.
Does this resonate with you?
Great! We’ll get along wonderfully!