Are you dreaming of starting a blog in 2023, but you think that blogging is dead? I get you. It is a saturated industry where competition is fierce and there’s so much online content already.
You’ve probably wondered: “Am I too late for this?”, “is it worth starting a blog in 2023?”, “would I be wasting my time?”
I asked myself the exact same questions when I started my first blog in 2018. After all who wants to take risks for nothing, right? But creating a blog has been one of the best decisions I’ve taken since it has brought many benefits to my business.
That said, if you want to know where does blogging stand in 2023 then read this post.
Is blogging dead in 2023?
Blogging is far from dead. It’s been evolving from what it was in 2004, which consisted mostly in written content. Nowadays it comes in different and more sophisticated packages.
Take a look at this graph, covering the transformation of blogging from 2010 to 2022.
As you can see in the graphic, blogging (blue) is morphing into a wider category: content marketing (green) which includes:
- Written posts.
- Email.
- Video.
- Podcasts.
- Social media.
What is blogging exactly?
“To blog is to produce and publish any form of content online to establish credibility, building rapport, and expanding your customer base. It is also known as content marketing.” Ruth Soukup, How to Blog for Profit, 2020
To sum up
There has never been a better time to start an online business through a blog. Nowadays you have more chances to reach larger audiences through written content, email, video, podcast or social media.
In conclusion, blogging is not dead, it has evolved into a wider category: content marketing.
I hope you found this post useful. Feel free to share your thoughts or questions about blogging!
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