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How to Do a SWOT Analysis for Your Blog [Free Template]

How to do a SWOT Analysis for Your Blog Free Template by Stella Web STudio

Finding a way to stand out as a blogger in 2023 can be challenging. Given how easy it is to start a blog, the industry is now saturated.

With so many established and new digital entrepreneurs, you may be wondering…

“How can I compete with someone who’s already doing what I want to do?”

“Will my time be worth it?”

The answer is yes, you can grab a spot in the online industry. We live in a world of abundance, one that craves and needs outstanding content. So, you have to be outstanding in your blogging journey.

And how can you do this?

You have to know what the goals of your blog are, analyze its competitiveness, how the environment can impact it, and then set a strategic plan of action.

In this post I’ll show you how to do a SWOT analysis for your blog, give you an example and a FREE template to download!

“Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do, it’s a matter of being different at what you do.”

What’s a SWOT analysis?

It’s an effective model to evaluate the Strengths, Weaknesses, Opportunities and Threats of a business. These aspects are separated into two categories: internal and external.

The internal, refer to the aspects you have control over: the Strengths and Weaknesses of your business. And the external, to the Opportunities and Threats in the environment that could impact it.

Additionally, SWOTs are versatile tools. You can use them to analyze your blog, website, project, product, employees or yourself!

When was the SWOT created?

This model was created in the 1960s by Albert Humphrey, a management consultant from the Stanford Research Institute. Humphrey, however, didn’t take credit for it, leaving the origins of SWOT unclear.

Why Should You Run a SWOT Analysis on Your Blog?

Because it can help you understand the competitiveness of your blog and how the landscape could impact it, so you can set a strategic plan of action. This simple yet effective tool can help you discover:

  • The Strengths you can leverage to seize opportunities and mitigate threats.
  • The Weaknesses you can turn into strengths.
  • The Opportunities in the environment.
  • The Threats you should be aware of that could affect your business.

How to Do a SWOT Analysis for Your Blog

1. Define Your Mission and Goals

First, you have to know the purpose of your blog (mission) and what you’re trying to achieve with it (goals). This will help you identify what strengths and weaknesses to focus on.

2. Set a Brainstorming Session

Set a time to do a brainstorm and create a 4-column or a 2 × 2 table to write your results. Alternatively, you can download my free SWOT template.

3. List Your Strengths

Think about what you’re good at, what you do better than your competitors, and the resources you have.

For example, your skills, experience, social media influence or brand recognition.

4. List Your Weaknesses

Identify the areas you can improve to be more competitive.

For instance, to build an outstanding blog, you’ll need to create high-quality content. So it’ll be crucial to level up your writing, marketing and computer skills.

5. List the Opportunities in the Environment

What are the conditions in the environment you could take advantage of? These can be economic, technological, legal, or social. In the digital world for example:

  • the costs of entry are very low;
  • the reach is global;
  • there’s an increase of people going online looking for solutions to their problems;
  • there are underserved markets; and
  • the rapid advances in technology can help to create higher-quality content.

6. List the Threats in the Environment

Are there any conditions you need to consider that could affect your blog? For instance:

  • Who are your competitors?
  • What legal requirements you need to follow?
  • What consumer behaviours are trending?
  • What online security and privacy issues you should consider?

7. Set a Strategic Plan

Once have your results, reflect on them and pick the ones you have to work upon to achieve your mission and goals. In short, you should:

a) Select the strengths you’ll use to seize the opportunities and mitigate threats.

b) Choose the weaknesses you’ll transform into strengths.

12 Helpful SWOT Analysis Questions in Matrix by Stella Web Studio
12 Key questions you need to ask when doing a SWOT Analysis.
Grab here my FREE template.

A SWOT Example

Take a look at this SWOT analysis I did for a fictional character, Julie, an avatar I invented.

Julie is a nail artist who’s been working for 10 years for a famous high-end spa in Mexico. Creating fun customized designs for her clients is her passion. She’d love to start a YouTube channel where she can empower women to do their own nail designs and monetize her vlog. She doesn’t have computer skills but she’s a fast learner.

Julie’s SWOT Analysis


  • 10 years of experience in her niche.
  • An impressive portfolio with her unique designs.
  • Fast learner.
  • Solid reputation among her clients.
  • Motivated.


  • Most of her competitors’ content has low quality.
  • It’s free to start a YouTube channel.
  • YouTube is the leading video platform.
  • The beauty industry is one of the most profitable industries online.
  • Global reach.
  • The pandemic has forced salons to limit their service, making customers to DIY their nails.


  • No computer skills.
  • A small audience on social media.
  • Little time to start a side hustle.
  • No writing skills.


  • High competition.
  • Constant changes in YouTube’s algorithm.
  • Facebook is pushing video content for its platform, taking away viewers from YouTube.
  • Privacy compliance, cybersecurity, cyberbullying.

A suggested plan of action

Finally, after performing a SWOT for my customer, here’s a plan of action I’d suggest that meets her goals:

1. Create a blog that showcases her outstanding portfolio and testimonials of happy customers. Capitalizing on her strengths.

2. Take an online course about starting a YouTube channel, blogging and marketing skills. Turning weaknesses into strengths to seize better opportunities.

3. Build her website to beat the changes in YouTube’s algorithm and diversify her sources of revenue. Developing a force to take better opportunities and mitigate a threat.

4. Learn about cybersecurity to protect herself and her blog from online attacks. Developing a strength to reduce threats.

Your turn to perform a SWOT Analysis for your Blog

Starting a blog can be challenging with so much competition and new technologies developing so fast. But knowing your blog’s unique advantage and areas of improvement through a SWOT analysis, you can build an outstanding one!

I hope you found this article helpful. If you’re ready to run a SWOT Analysis for your blog, grab my free template here!

Recommended reads for your blogging journey

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Estela Perez

Ecommerce specialist passionate about creating digital experiences with users in mind

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