7 Effective Lead Magnets to Bring New Customers to Your Email List

7 Effective lead magnets to bring new subscribers to your email list in 2021 by Stella Web Copywriting Services Montreal Canada

Want to grow your email list with an effective lead magnet? Want to give value to your dream clients so they gladly sign up to your newsletter? Then, you came to the right place. In this post you’ll find 7 effective lead magnets to bring new customers to your email list. Plus, you’ll learn what … Read more

What’s the difference between wordpress.com and wordpress.org

What's the key difference between wordpress.com and wordpress.org

Are you ready to build your website with WordPress but are confused between the .com and the .org version? Don’t fret, in this post I will tell you what’s the difference between wordpress.com and wordpress.org.

Knowing the key differences between the two versions will save you time and money. Let’s get started!

As you may know WordPress is one of the most popular platforms for building websites. Its flexibility for design and functionality has no match. This is why it’s my #1 recommendation for my clients.

WordPress itself is free. But when choosing a hosting service, you can decide to either host it yourself (wordpress.org) or do it under their domain name (wordpress.com).

Here are the key differences:

What’s the difference between WordPress.org and WordPress.com.

  • With WordPress.com it’s them who host your site for free (though they also have paid plans). Creating a basic website is easy, but you have less flexibility to grow and monetize your site.

Your domain name will look like this: www.mycoolsite.wordpress.com

  • With WordPress.org you have to shop for a quality domain and hosting service. There’s a learning curve, but in the long run it’s more flexible for growing, customizing and monetizing your website. See wordpress.org

Your domain name will look like this: www.mycoolsite.com (personally, I think this looks more professional).

What's the difference between wordpress.com and wordpress.org

When to use WordPress.com

If you want to set up a basic website without the trouble of getting a hosting, and don’t want to grow or monetize it , then wordpress.com is right for you. Their free plan includes up to 3GB of data, a subdomain and includes wordpress.com ads.

But if eventually you want to grow it, add functionality and make business with it, then:

  • You have to pay a costly business plan that allows you to install plugins (for more functionality) or themes (to change your your site’s appearance).
  • You may need to hire someone to help you migrate from wordpress.com to your own hosting service.

When to use wordpress.org

If you want to grow your website through a blog, make business with it and have the flexibility to change its appearance, then using wordpress.org is the best choice.

Keep in mind though that there’s a learning curve and you have to shop around for quality hosting. But the investment in time and money is worth it. You’ll end up getting full control over your site.

To sum up

WordPress is a great platform for building websites. But when choosing between free or paid hosting, it’s best to think about your goals first.

If you need a basic website, the tech side overwhelms you, and you don’t want to grow or monetize it, then host it on wordpress.com.

But if you want to grow your site, monetize it and gain full control of it, then I recommend you to choose a quality hosting service an build it with wordpress.org.

That said, consider long term goals so you can choose the right version for your needs.

I hope you found this post useful. If you have any questions, feel free to ask away on the comment section below.

To your success, 🍷

Estela.

How To Choose The Best Website Builder For Your Business

How to choose the best website builder with 5 factors to consider

So you want to create your own website for your blog or business, but don’t know which website builder is the best for your project? I get you. Choosing a platform to set up your website can be tricky, there are simply endless options to pick from! WordPress, Shopify, and Squarespace are the top platforms … Read more

What Platform Should You use to Build Your Website?

What platform should I use to build my website

Looking to build your own website in 2023, but there are so many options to pick from? I get you, this decision can be tricky.

Luckily, you came to the right place. In this post I’ll tell you the 3 most popular platforms for building websites, their pros and cons, and who are they best for.

Then, to wrap things up you can get a personalized recommendation through my free quiz.

Are you ready to choose the right platform to build your website? 😎

Let’s get started!

What are the 3 Most Popular Platforms for Building Websites?

What website builder should I use to build my website in 2023. Comparison of the 3 most popular website builders.

As of 2020, WordPress, Squarespace and Shopify are the 3 most popular website builders. Many successful websites have been built on them.

Keep in mind that if you’re looking to DIY, there’s going to be a learning curve. There will be a lot of things that you have to learn by yourself or to hire someone to help you out. The good news is that you can find online a lot of easy to use tools to help you set up a professional-looking website.

That said, before choosing a website builder make a careful assessment of your goals, budget, time and willingness to learn. Next, get informed on the pros and cons of each platform you’re considering.

To help you get started, I’ve prepared a list with all the details of the 3 most popular website builders mentioned here.

Let’s get started!

1. WordPress

What website platform should you use to build your website in 2023

WordPress is the industry standard for website platforms. Nowadays 36% of all the websites in the world are made with WordPress. Its user-friendly interface allows you to grow and customize your website however you’d like.

WordPress itself is free, but you will have to pay a third party for hosting. See What’s the key difference between wordpress.com and wordpress.org

That said, WordPress is my #1 recommendation to my clients because it offers the most flexibility for both design and functionality.

WordPress advantages:

  • Easy to install and upgrade;
  • inexpensive;
  • highly customizable with endless options for themes;
  • flexible to start a blog;
  • in constant development;
  • supported by a global community who publishes online free documentation. This is very helpful for solving technical issues;
  • thousands of available plugins (free and paid) for more functionality;
  • good for showing up on Google’s search results through SEO;
  • has specific themes available for podcasters and/or Youtubers.

WordPress cons:

  • Not an all-in-one option, which means you have to shop around for hosting and premium plugins;
  • requires more technical skills than either Squarespace or Shopify.

WordPress is ideal:

  • if you feel comfortable enough with technology to figure things out yourself;
  • if you want the ability to customize your design;
  • for bloggers, podcasters and freelancers.

Squarespace is a sleek all-in-one option for building and hosting your website. Its user-friendly platform allows you to create nice landing pages, a clear customer “journey map” and a professional, yet easy to maintain site.

2. Squarespace

Squarespace website builder

You can take a look at their Business plan for all pro users of Squarespace, which gives you unlimited (ish) pages and all of the features of Squarespace.

Squarespace advantages:

  • Easy to use;
  • has beautiful templates;
  • all-in-one option for domain, hosting, and design, allowing you to get up and running quickly;
  • includes options for eCommerce.

Squarespace cons:

  • More expensive than WordPress;
  • not fully customizable;
  • most templates are for setting up websites, not blogs;
  • not ideal for setting up podcasts.

Squarespace is ideal:

  • for brochure or information style websites.
  • if you want to go online as quickly as possible, and don’t want to be overwhelmed by options;
  • for beginners or anyone who feels intimidated by technology.

3. Shopify

What are the best website builders in 2023

If your main goal is to sell goods online, you can’t go wrong with Shopify. It is an easy-to-use eCommerce platform designed foremost to help you sell products and manage your inventory. It offers thousands of themes, most of them including the ability to add a blog.

There are a number of apps you can add to the system to improve the shopping experience for your customers. Many of Shopify’s features (such as auto-categorization of new items) can make large inventories easier to manage.

Shopify advantages:

  • Easy to use;
  • has lots of beautiful themes to choose from;
  • designed to showcase and sell your products (both physical and digital);
  • ecommerce options already built-in.

Shopify cons:

  • Expensive;
  • more focused on eCommerce than blogging;
  • extra paid apps & plugins used to add functionality can add up costs quickly.

IDEAL…

if you already have an inventory of products to sell.

What platform should you use to build your website?

Deciding to set up a website is a smart first step into building your online credibility. But when you’re in front of so many options, things can get tricky. Don’t fret! Remember to:

  • make a careful assessment of your goals, budget, willingness to learn ;
  • compare the top platforms for building websites which are WordPress, Squarespace and Shopify. For sure there many other options (free and paid) that you can check out in this guide.

I hope this article and my quiz help to take a better decision. If you have any questions send me an email.

How to Create an Environment to Work at Home – 14 Tips

How to Create an Environment to Work at Home for Productivity 14 Tips by Stella Web Studio

Are you permanently working from home and would like to make some changes to be more productive, focused, and creative? Say no more. In this post I’ll share with you 14 tips to create an effective environment to work from home. Here’s the thing: as a freelancer myself, I know from experience that working from … Read more

10 Success Habits of Online Entrepreneurs You Need to Practise

Habits of Successful Online Entrepreneurs Stella Web Design Candiac

Looking to build an online business in 2023, but can’t find the time to do so?

Learn how successful online entrepreneurs are achieving success with 10 effective habits they practice every day.

Starting a Digital business Takes Discipline

Sometimes people who start an online business have to juggle with an endless list of things to do daily. For instance a full-time job, a family to raise, groceries to shop, meals to cook. Well, you get the idea. Plus, being an entrepreneur often means working from home… solo.

But, how is it that other people are succeeding at it? What’s their secret sauce?

Well, being an online entrepreneur myself, I wanted to discover the experts’ secret for success. So, I did a research and for the last year I’ve been reading their books, listening to their podcasts and following them on social media.

It turns out, their secret for success is in the habits they practise every single day.

After learning more about each one them, I created a list with 10 of the most effective habits for success.

10 Success Habits of Online Entrepreneurs You Need to Practise

Incorporate some of these 10 brilliant daily habits to succeed in your own online journey.

10 success habits of online entrepreneurs you need to practise, in 2021

Read below the details for each habit you’d like to develop.

1. WAKE UP EARLY

Would you like to have more time to get organized, plan out your day and work on your business? Then waking up early will be key. Just imagine how much would you accomplish with an extra 15, 30, or 60 minutes a day!

Like any new habit, this one takes time to build. But the first step is to find your passion, by identifying the one thing that makes you jump out of the bed in the morning. Then, as soon as you know what this is, you’ll feel motivated to wake up early more easily.

2. CREATE BEFORE YOU CONSUME

Have you ever noticed how successful online entrepreneurs consistently publish great digital content from very early in the morning? It makes you wonder: “When do they have time to do this?”, “How did they come up with this great idea?”

Well, their secret is that they don’t go to social media as soon as they wake up (or spend much time on it). Instead, they focus on creating their own content first, scheduling it, and then later on they consume it.

So, the lesson for you and me is: create content before you consume it.

3. WRITE

Keep close to you a journal and a pencil to write down your dreams, thoughts, ideas, goals, and the things you’re grateful for. In her book “Everything is Figureoutable”, Marie Forleo says that writing helps you get focused and makes you accountable on the goals you want to achieve.

4. PLAN

If you’re dreaming of starting an online biz, it’s important to make a plan that describes how you’re going to make it happen.

For instance, let’s say that you’re dreaming of starting a blog. Then to materialize this dream, you’d have to start writing down a plan that specifies:

  • What will you blog about?
  • What skills you need to learn?
  • Will you DIY or hire someone to create your blog?
  • Who will be your ideal client?
  • How much would you need to invest?
  • How will you monetize it?
  • How will you name your blog?
  • When will you launch it?

To sum up, having a plan for your business will steer your actions towards the materialization of your dream.

Related: Take the “Is Blogging Right For You” Free 1 minute Quiz

5. SET SMART GOALS

After setting a plan, break it down into small measurable pieces by setting SMART goals. By this I mean write specific, measurable, attainable, relevant and time-bound goals.

Here’s how to set SMART goals:

  • Specific. For example, you want to start a successful lifestyle blog. But what is exactly successful? Well, maybe you want yours to be the #1 Lifestyle blog in your local community. Or more specifically, you want to have the #1 Lifestyle Blog in your local community with focus on fashion? The more specific your goal is, the easier it’ll be to measure it!
  • Measurable. How will you measure your growth towards your goal? In other words, how will you know you’re the #1 Lifestyle Blog in your local community? Well, maybe getting a daily traffic of 500 visits a day from your local community, will be the way to measure your growth.
  • Attainable. This means your goals should be achievable. Maybe you want to talk about several topics on your blog like fashion, beauty, health and family. But the reality is that you only have time to blog about fashion. Therefore, focus on smaller, attainable goals until you can work on the bigger ones.
  • Relevant. Work on goals that align with the broader vision for your business. If you’re a blog about fashion for women in their 40s, but 70% of your traffic comes from markets that don’t contribute to your business. Then, how is this helping to reach your goal?
  • Time-bound. Set a reasonable timeline to achieve your goals. For instance, you want to have 10k subscribers on your blog, and you currently have 1k. Then setting a 2 year timeline for example, would be a reasonable time to achieve your goal.

6. FOCUS

Identify and remove the sources of distraction. For instance, put away your phone or silence it during work time, pause your social media apps, organize your desk, get yourself a bottle of water and put nice music on. You get the idea ;).

In other words, create an environment that stimulates your creativity and increases your focus.

To learn more read How to Create an Environment to Work at Home for Maximum Focus

7. READ

Would you like to become an expert in your topic? Then read every day. Books are a great source of knowledge that will help you solve many problems and in consequence help your audience.

By reading, listening to audio-books and podcasts, you’ll unlock many secrets successful entrepreneurs regularly share (sometimes for free!).

My personal favorite podcasts are: The Goaldigger Podcast and Problogger, they’re packed with useful tips to grow your business online.

That said practise reading even for 15 minutes a day. This will change your life forever!

8. CULTIVATE HEALTHY RELATIONSHIPS

Whether you’re hanging out with people in real life or social media, cultivate meaningful relationships. Successful entrepreneurs surround themselves with supportive people, and help others grow.

Entrepreneurship is a two-way street where you grow by giving and receiving support.

9. PRACTISE SELF-CARE

Successful entrepreneurs understand that in order to give their best, they have to be in great shape mentally and physically.

Practising self care includes:

  • Spending quality time with your loved ones.
  • Eating healthy and exercising regularly.
  • Practicing gratitude.
  • Taking breaks and sleeping well.
  • Asking for help.
  • Having fun.

To sum up, your well being is non-negotiable. Take good care of yourself daily!

10. TAKE IMPERFECT ACTION

It’s a great thing to dream big, make plans, and set goals. But most importantly, take the first step. Don’t waste too much time planning or day dreaming.

Also, don’t expect perfection the first time you try something new. Successful people understand that failure is part of the process of learning. They learn from their mistakes and are confident they’ll get better the next time.

Practice and persevere

I hope you found this list of habits helpful. Personally, discovering what other entrepreneurs do to succeed on their biz has helped me to change my mindset and habits.

Finally, note that creating a new habit takes time. Experts suggest it takes 3 to 4 weeks of every day practise. Here are a couple of great references you might find useful:

That said, make the choice of showing up every day for the person you’d like to become.

The secret of your future is hidden in your daily routine. Mike Murdock - 10 success habits of online entrepreneurs you need to practise.

Thank you for reading! If you enjoyed this post, join my email list to get free tips to grow your business online.

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What You Need to Know If You’re Getting Started on Instagram for Business

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What’s a Blog And How Can It Help to Grow Your Business

What is a Blog How can it help to grow my business with 5 benefits

Nowadays it seems like everybody has a blog and you’re probably wondering if you should start one too. Either for personal or business purposes, blogging is a great way to share your expertise with the world and make money with it.

In this post I’ll explain what’s a blog, how can it help to grow your business, and where to start one. By the end of it, you can take my free quiz “Should I Start a Blog?” to find out it is right for you.

So, get yourself comfortable and let’s get started!

What is a blog and how does it work?

A blog is a frequently updated online journal where you can share with hundreds or thousands of readers your knowledge in a topic. It’s used to publish any form of content online to establish credibility, build rapport, and expand an audience.

It’s also known as content marketing and can take the form of written blog posts, videos, podcasts, social media, and email

In short, you can promote yourself, your passion or your business by blogging.

Who blogs?

Any person who wants to share her passion, thoughts, experiences or knowledge. Whereas a business uses a blog to create content related to their product or service. For example:

  • If you’re a person who is best known for being an expert in a topic (like cooking, fitness, or natural skincare), then blogging is a good way to work on that passion and monetize it.
  • If you own a business, then a blog can help to grow it and even create new sources of revenue.

That said, I’ll focus my next recommendations on those readers who want to blog for business.

Should I Start a Blog for My Business in 2020?

Absolutely! There has never been a better time to start an online business through a blog. Because of the deep changes the world is undergoing now, new needs and opportunities are emerging online.

By harnessing the power of content marketing, you can grow your current business or start a new one. As one of my favorite authors points out:

How Can a Blog Help to Grow Your Business (5 Benefits)

1) Be found by new targeted customers.

Every day millions of users look for answers online. And search engines like Google will prioritize those websites that provide useful and relevant information. So, the more useful content you create, the more pages from your blog will be indexed in a search engine.

In other words, by blogging regularly your business will show up more often in search results, increasing the chances of getting seen by your ideal clients.

2) Create authenticity

A blog is a platform where you can use your voice and unique perspective in a topic. It’s a space where your readers can connect with you in a more intimate way. They can see who you are, your brand’s voice, and how well you master a topic.

In short, a blog is a solid foundation for building trust and authority for your business.

3) Support your social media presence.

If you use social media, then you can lead your followers to your blog (hosted on a website) where they can learn more about you without the distraction of the competition.

Once your followers are on your blog, they can subscribe to it through an Email Marketing System and become potential clients.

4) Create authority.

By providing solutions to your customer’s problems through your content, they’ll see you as the subject expert in your industry.

6) Create new sources of income.

Besides supporting your current business, a blog can generate new sources of revenue from selling digital or physical products or services. And although some work is needed to set up a transactional website, it’s a long-term benefit worth the effort.

Where Can You Start a Blog?

If you want to start a blog for business and reap the benefits listed above, it’s best to set it up on a self-hosted website. My recommendation is to use WordPress.org as it’s the most flexible platform to grow and customize your site.

And if you want to blog as a hobby, you can quickly launch one for free either on social media (microblogging) or on WordPress.com. Just be sure that you don’t intend to monetize it in the future. Migrating your blog into a more robust platform is a complex task that may require help from a specialist.

Final recommendations

Check out these useful resources written by yours truly and other respected online experts.

I hope you found this article helpful. If you have any questions, you can send me an email. I’ll be happy to helpl