Content Marketing

How genai is changing user search behavior 2025

How GenAI Is Changing User Search Behavior

Generative Artificial Intelligence (GenAI) is changing users’ search behavior through chatbots and AI-powered search tools that deliver fast, concise, and personalized information. As a result, users are clicking less traditional search results causing a significant drop in websites’ traffic. In light of genAI’s disruption, how to increase search visibility? Understanding how users are searching for […]

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7 Effective lead magnets to bring new subscribers to your email list in 2021 by Stella Web Copywriting Services Montreal Canada

7 Effective Lead Magnets to Bring New Customers to Your Email List

Want to grow your email list with an effective lead magnet? Want to give value to your dream clients so they gladly sign up to your newsletter? Then, you came to the right place. In this post you’ll find 7 effective lead magnets to bring new customers to your email list. Plus, you’ll learn what

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How to do a SWOT Analysis for Your Blog Free Template by Stella Web STudio

How to Do a SWOT Analysis for Your Blog [Free Template]

Growing a blog nowadays can be challenging. With so many competitors and generative AI taking away users’ clicks from search engines, website traffic is disappearing. Given this new reality, is blogging still worth it? Yes. But you have to be strategic about it. Performing a SWOT analysis will help to identify your blog’s strenghts, weaknesses,

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How to establish online credibility for business

7 ways to establish online credibility for your brand

If you have some sort of online presence your brand is exposed every day to new audiences, which means there’s an opportunity to make a good first impression among them. In this post I’ll tell you how to establish online credibility for your business, by implementing 7 actions. How to establish online credibility for your

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