Estela Perez

Web and content strategy specialist with over 11 years of experience helping small businesses start and grow their online presence.

How genai is changing user search behavior 2025

How GenAI Is Changing User Search Behavior

Leave a Comment / Content Marketing, SEO /

Generative Artificial Intelligence (GenAI) is changing users’ search behavior through chatbots and AI-powered search tools that deliver fast, concise, and personalized information. As a result, users are clicking less traditional search results causing a significant drop in websites’ traffic. In light of genAI’s disruption, how to increase search visibility? Understanding how users are searching for […]

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7 Effective lead magnets to bring new subscribers to your email list in 2021 by Stella Web Copywriting Services Montreal Canada

7 Effective Lead Magnets to Bring New Customers to Your Email List

Leave a Comment / Content Marketing, Copywriting, Start a Blog /

Want to grow your email list with an effective lead magnet? Want to give value to your dream clients so they gladly sign up to your newsletter? Then, you came to the right place. In this post you’ll find 7 effective lead magnets to bring new customers to your email list. Plus, you’ll learn what

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Website Copywriting Hacks You Need to Sell More

9 Website Copywriting Hacks You Need to Sell More

Leave a Comment / Copywriting /

Do you have a website but not selling much from it? I hear you. Sometimes you can have the most beautiful, interactive, state-of-the-art website. But if it’s not converting (a.k.a. selling, generating leads, or getting subscribers), then what’s the point of it? See, when this happens it’s usually because the copy of your website isn’t

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How to do a SWOT Analysis for Your Blog Free Template by Stella Web STudio

How to Do a SWOT Analysis for Your Blog [Free Template]

Leave a Comment / Content Marketing, Start a Blog /

Growing a blog nowadays can be challenging. With so many competitors and generative AI taking away users’ clicks from search engines, website traffic is disappearing. Given this new reality, is blogging still worth it? Yes. But you have to be strategic about it. Performing a SWOT analysis will help to identify your blog’s strenghts, weaknesses,

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What's the key difference between wordpress.com and wordpress.org

What’s the difference between wordpress.com and wordpress.org

Leave a Comment / WordPress Web Design /

Are you ready to build your website with WordPress but are confused between the .com and the .org version? Don’t fret, in this post I will tell you what’s the difference between wordpress.com and wordpress.org. Knowing the key differences between the two versions will save you time and money. Let’s get started! As you may

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